Why Branding Matters?

Stand Out in the Crowd!

When customers or employees look at your website, logo, pamphlet or store front, what do they see? Every aspect of your company says something about who you are and what you have to offer. Branding is important for every company to set itself apart from the competition and define its mission for both customers and employees. Branding includes images, content, marketing, logos, website and other materials that might be used to define a brand in the eyes and minds of its target audiences.

  • Modern and evergreen logo for your business.
  • Branding that stands out in the crowd.
  • Strategic approach towards redesigning brand.

So, is your branding really working for your company? If you are looking for help with your brand, then you will want to reach out to a good company that knows how to ask the right questions and create the proper foundation. Professionals will be able to get to the heart of your company and create a message and look that communicates the right things to the right people. You need a brand that fits your company uniquely, featuring your strengths and capitalizing on your target audience. Are you ready for a better brand to present to your customers and employees?.

Our Logo Design Process

Our comprehensive logo design strategy ensures a perfectly crafted logo for your business.


Exploration is a part of the research not into the client’s business, but into the actual design style. This is where I seek out a look or a style, an approach or attitude. Not to copy, but rather to see what was already done and how to differentiate. In other words, I want to refresh myself with what is new or successful. For these reasons, I would find logos of similar business’ and critique them constructively.

Research is a critical stage in the logo design process as this ensures that your logo will differ from the competitors and it also sets a benchmark

seo process


The next stage of the project was developing the logo. Developing the logo design concept is where creativity comes into play. Based on the design brief and research conducted, this is where I let my ideas run wild. I brainstormed and sketched down my ideas and then experimented with them on the computer. I also had breaks between these sessions so I could reflect on the designs and have a fresh perspective on the job at hand which is a crucial part of the process when when designing a logo.

After designers have done the information research, they can start sketches. But please keep it in mind that it is necessary to design in a complete logo design development process.

design process

Concept Development

After I had found the right typeface (though it is never set in stone) I then experimented with different concepts and layouts of which you can see some below. Please take note that no colour has been added to any of the designs. This is to ensure the design works in one colour only. This helps on printing costs and makes the logo more adaptable for use over a variety of media.

One should also remember that simplicity in logo design is the key. The simpler a logo is, the more memorable and adaptable it is. In nearly all cases, less is more.

seo process


Color symbolism is the use of color to represent traditional, cultural or religious ideas, concepts or feelings or to evoke physical reactions. In graphic design and publishing, choosing a color based on its symbolism applies to print and electronic projects from logos to website backgrounds. Colors are non-verbal communication. They have meanings that go beyond ink.

seo process